Fashion International Life

Prada Offers ‘See Now, Buy Now’ bags Straight Off the Milan Catwalk

Image: A model presents a creation from the Prada Autumn/Winter 2016 woman collection during Milan Fashion Week, Italy, February 25, 2016. REUTERS/Stefano Rellandini

By Marie-Louise Gumuchian

MILAN (Reuters) – Italy’s Prada blended military, nautical and 1940s looks for women next fall at Milan Fashion Week and joined in on the “see now, buy now” retail model by offering two new styles of bag at selected outlets from Friday.

Miuccia Prada, regarded as a trailblazer by fashionistas, mixed prints with luxurious fabrics to create glamorous, colorful, layered outfits, for her collection.

The designer, 66, put fur on sleeves and linings of check or leather jackets and cloaks, embroidery on slinky velvet dresses and played with an array of prints – cactus plants, flowers and fruit – on tops, skirts and dresses.

Brocade also featured heavily in the collection – namely in gold on jackets and skirts.

Dark coats reminiscent of an elegant military style were teamed with white nautical hats and thick tights. Dresses and slinky jackets had big shoulders, a nod to 1940s silhouettes, and some were worn with chunky, elbow-length gloves.

Nearly all looks were teamed with wide corset-like belts, tie-up boots, buckled sandals or peep-toe shoes and handbags, some with charms, others so small they were worn around the neck.

The brand, known for its luxury leather goods with handbags costing as much as 6,000 euros ($6,600), presented its latest addition to the its accessories range at the show: the new Pionnière and Cahier bags.

The small, shoulder-strap bags retail for about 1,750 euros and 2,400 euros respectively, with the round-shaped Pionnière inspired by hunting, uniforms and travel and the more expensive Cahier reminiscent of old book bindings and notebooks.

The bags will be on sale from Friday in selected Prada stores in Milan, London, Paris and New York.

With customers living in different climates, several fashion houses have announced they want to bridge the usual six-month gap between catwalk presentation and retail availability, by offering runway items in shops or online sooner.

Prada reported nearly flat net revenue of 3.55 billion euros in the year to Jan. 31 last week, with earnings hit in recent quarters by costly shop investments and slower demand for luxury goods, notably from major market China.

(Additional reporting by Valentina Za; Editing by Louise Ireland)

Copyright 2015 Thomson Reuters. Click for Restrictions.

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