Fashion Featured International Life

Humble sack turns into Ivory Coast fashion accessory

Image: Ivory coast fashion designer Liliane Estievenart, 45, shows her bags inside her workshop in Abidjan, Ivory Coast July 22, 2017. REUTERS/Thierry Gouegnon

Reuters Logo

ABIDJAN (Reuters) – An entrepreneur from Ivory Coast is hoping to score an international fashion hit by recycling the cloth sacks that the country uses to ship cocoa beans around the world.

Liliane Estievenart, 45, hit on the idea of turning the sacks into attractive bags with the stenciled slogan “Produce of Cote d’Ivoire – Cocoa” – a reminder that the West African country is the world’s top producer of the commodity.

Estievenart created her first bag at the request of a clothing manufacturer, and has since gone on to design a range of purses, leather-trimmed valises and other accessories using jute, the material used in the cocoa bags.

In the nine months since she left her old job as a sales associate, she says she has sold at least 600 of the bags as far afield as Gabon, Mauritius, Togo and Ghana. She also has plans to expand.

“There is a high demand by Ivorians, our brothers in the diaspora”, she said. “I hope one day we distribute everywhere throughout the world.”

(Reporting by Thierry Gouegnon, writing by Mark Hanrahan in London; Editing by Mark Trevelyan)

Copyright 2017 Thomson Reuters. Click for Restrictions.

Related posts

Huge blasts at Chinese port kill 44, firefighters missing

EMTV Online

Divine Word University awards top alumnae

EMTV Online

Public Solicitor Ceased to Act for Vaki

Theckla Gunga

Leave a Comment

error: Content is protected !!