A year after its launch in the country, the Heineken brand of beer is definitely here to stay.
Last week the owner of the largest controlling interest in Heineken International, who also happens to be a member of the Heineken family, arrived in the country primarily to visit SP Brewery in Port Moresby.
While SP Brewery’s major shareholder and Heineken International subsidiary, Asia Pacific Breweries, have expressed confidence in the PNG economy, PNG might soon get a chance to produce its own locally brewed Heineken.
A first glance of this couple and you might think they are just any other ordinary couple. But once you get to know Charlene, you’ll notice that she carries a rather well known surname – Heineken. Heineken as in one of the world’s most famous brands of beer.
Charlene de-Carvalho Heineken is the great granddaughter of Gerard Adrian Heineken, the founder of Heineken beer, the world’s third largest brewery.
Charlene de Carvalho is the owner of a controlling interest in Heineken International, a fortune she inherited after the passing away of her father, Alfred Henry Heineken.
Accompanied by her husband Michel de Carvalho, the power couple arrived in the country last week, touring the Asia Pacific region to visit some of Heineken’s top performing breweries, a list which SP Brewery happens to be a part of.
Today Heineken is the owner of SP Brewery; through it’s acquisition of Asia Pacific Breweries, SP Brewery’s largest shareholder two years ago.
SP Brewery is currently embarking on a K240million expansion project, a sign of growth and confirmation of its large market share in the country.
With SP Brewery’s expansions, Heineken could soon be brewed locally in PNG.
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