Papua New Guinearsquo;s conducive economic environment continues to attract foreign investments.
TheWorld’s Premium Be r, Heineken, has taken advantage of this economic boom by partnering with SP Brewery to launch its product in Port Moresby recently.
Heineken has been brewing for over 140 years.
A spectacular evening wasthe backdrop for the world premiere ofthe Heineken Brand in PNG
With over forty breweries in seventy countries, it has finally arrived on our shores.
The partnership withPNG’s leading brand SP Brewery has made it possible.
It represents an exciting time for SP Brewery, as it expands its portfolio to includethe world’s premium brand.
The growth ofthe middle class inthe urban areas for new products andthe economic boom are key factors in Heineken’s presence in PNG
SP Brewery General Manager, Stan Joyce said,the market has developed to cater for the demand for new brands.
He stopped short of revealingthe investments into this but said it is a multi-million kina project.
Job creation will mainly be in marketing and events, as it rolls out to ther centers.
Heineken‘s Brand Executive Jerome Ruigrok said, Heineken has a passion for qualitythe world over.
Heineken hopes to increase its consumer base inthe country with its world class advertising.
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