Business News

Coffee quality assurance key in Eastern Highlands

by Bethanie Harriman – EM TV, Goroka

Coffee authorities in the Eastern Highlands province are working to maintain the quality coffee beans exported out of the province.

This comes as local producers expect to export more coffee this year. Eighty percent of the market is owned by Papua New Guineans.

Goroka’s Coffee Industry Corporation Industrial Regulations and Compliance Manager, Sam Menanga says quality will assure that PNG coffee will continue to be sought after in overseas markets.

He says that industry growth depends on the quality of the product.

Licensing demands in the coffee industry has risen as people in rural areas have requested for them. But requirements set out by the Coffee Industry Corporation must be followed.

Awute Coffe, a family-owned upcoming coffee manufacturer and exporter, understands this concept of stringent coffee quality and has taken it on-board to ensure the highest possible standards.

The industry is in danger of a decline because of how some farmers dry their coffee parchments. But for Awute Coffee, the family-operated company has ensured that it has quality throughout all its processes, even buying wet beans from select farmers.

Sam Menanga says more farmers need to look after the industry.

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