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Port Moresby
February 28, 2021

Bemobile To Dilute Lae?s Mobile Market

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Mobile phone customers in Lae will have more choice in cheaper call rates. Bemobile rates are expected to dilute expensive call rates within the industrial hub.

State Owned Enterprise Minister Ben Micah says the new partnership with Vodafone has seen results. Lae residents are expecting to see a downward shift in mobile rates and prices in the next 36 months.


State Enterprise Minister Ben Micah, who is in Lae this week for a Party convention, says the Vodafone-Bemobile partnership is expected to positively affect Morobeans.


“Bemobile is now in the process of putting together a 4G network,” he says. Ben Micah says the move to include Vodafone UK for branding and marketing has helped the company reach the people.


But one of the main challenges ahead for the new partnership is to outplay Digicel, who already has a large market share in rural parts of Morobe.


Minister Micah says customer focus is coming back to Bemobile, making customers who were Bemobile focus again on Bemobile,” says Micah.


“In the next few weeks and months, customers will see more information and products from us,” said Bemobile Sales Manager Mil Kotagama.


It will be a David vs Goliath competition that is slowly moving towards the benefit of customers that rely heavily on mobile phone communication.


Eighty percent of the market that live in some of the most rural and isolated parts of the country is dominated by digicel. But the change will only be appreciated when phone prices come down and customers see cheaper call rates.


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