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January 17, 2021

Facebook buying face-swapping app creator Masquerade

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Image: he logo of Facebook is pictured on a window at new Facebook Innovation Hub during a media tour in Berlin, Germany, February 24, 2016. REUTERS/Fabrizio Bensch

(Reuters) – Facebook Inc is acquiring Masquerade Technologies Inc, creator of the popular face-swapping app MSQRD, the start-up said on Wednesday.
Masquerade, founded in 2015, did not disclose financial details of the deal.

The company, which is backed by Yuri Gurski and Gagarin Capital, said founders Eugene Nevgen, Sergey Gonchar and Eugene Zatepyakin will join Facebook.

Masquerade will continue as a standalone app, the company’said.

(Reporting by Yashaswini Swamynathan in Bengaluru; Editing by Sriraj Kalluvila)

Copyright 2015 Thomson Reuters. Click for Restrictions.


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