Very few young people can attest to creating their own brand, but that is what footballer and soon-to-be entrepreneur Shannon Andrew is hoping to do.
The former PNG youth Olympic ambassador is embarking on a strategic approach to football as well as ushering a new brand for the sport.
For Shannon, football has always been in his blood, having once lived in the English city of Manchester and having the opportunity to watch footballing icon David Beckham, was a major influence on his life.
That influence, coupled with various stints in the National Soccer League, has afforded him an insight into football’s off-the-pitch background. He is now embarking on the next stage of his life.
While for some it may seem that forming a football team to participate in any tournament is an easy feat, Andrew has focussed on other issues as well that impact players lives off the pitch, and he is hoping to use his club as a platform to address these, as well as other social issues affecting Papua New Guineans.
And he is not just talk, already in contact with a number of corporate and donor organisations in the push to turn the concept into reality, based on what he says is a sound business and marketing strategy.
The club and organisation launching for East Coast FC is slated for the 27th of October, with a number of tickets for the event already sold, with the event to be held at Lamana in the nation’s capital.
He hopes to have the club up and running soon, with various deadlines already set and reached thus far.
Image source: Shannon Andrew Facebook