This initiative, targetted at raising funds to purchase new mammogram machines for detecting breast cancer, was formed when a group of health professionals and survivors of cancer, visited the staff of Steamships Trading last October, during the Breast Cancer Awareness Week.
During that time, Steamships staff were informed about the lack of medical facilities available for detection and early diagnosis, from which stemmed the initiative this year.
Climb against Cancer Chairlady, Mona Lisa Giheno, appealed to interested individuals, and corporate and government agencies to support the campaign.
Besides Steamships’ own contribution of K20, 000, EMTV has also seen the importance of this campaign and has pledged K5,000. EMTV CEO, Bhanu Sud, said the company is very supportive of such campaigns that will have direct impact on people’s lives.
They plan to raise K500, 000, and the money will be used to purchase the new mammogram equipment to assist the Port Moresby General Hospital Breast Cancer Diagnostic Unit. The remaining balance will be used to assist the Friends of Women Doctors of Madang organization, to establish a Breast Cancer Diagnostic facility, as well as ordering a new mammogram machine for Madang’s Modilon Hospital.
Mr Cundle appealed to other corporate clients to support this program. Interested clients can seek further information at the Steamships head office in Port Moresby.