The Business Coalition for Women has selected a new logo for its organisation. The logo depicts traditional head-dress as its corporate identity, symbolising the strong leadership qualities of women in Papua New Guinean society and business.
Business Coalition for Women chairperson and general manager of Origin Energy, Lesieli Taviri, has unveiled the new logo, designed by Port Moresby graphic designer Patrick Kapera. Kapera was declared the winner of a high calibre national competition held by the Coalition Board and awarded the 1000 Kina prize money sponsored by Origin Energy PNG.
“After assessing close to 30 finalist entries, the Business Coalition for Women Board members narrowed their decision to the logo which will best help us to stand out, showcase the Coalition’s work and proudly advocate for Papua New Guinea’s professional women,” said Taviri.
Kapera said he chose the abstract traditional head-dress depicted in the logo to represent women in positions of seniority, such as a leader, elder or wife of a Chief.
“When I saw a notice for the logo competition on social media, and read about the Business Coalition for Women’s mission, I was confident that I could contribute by designing a strong logo and visual identity using PNG’s traditional female dead-dress as inspiration,” said Kapera. “I’m very pleased to have been selected as winner of the competition and will be proud to see the logo displayed nation-wide at prominent places of business, and wherever the Coalition is represented”.
The Business Coalition for Women, launched in March this year, is a registered membership organisation that supports PNG’s private sector to recruit, retain and promote women.
The Coalition is the first organisation of its kind in the Pacific and is distinctive because it is a coalition for women, not of women; half of the Coalition’s Board members are men who are firmly committed to advancing women’s rights, career development and income.
“The Coalition is comprised of like-minded businesses operating in PNG who know that empowering women is smart business,” said Taviri. “Through the Coalition, our country’s business leaders have come together to work towards a crucial common goal – women’s empowerment – and now we have a new logo to better promote our collaborative effort across the country”.
Since it was established, the Coalition has already attracted more than 50 members and the number of businesses applying for membership is growing rapidly. Businesses of all sizes who are operating in Papua New Guinea are encouraged to join the Business Coalition for Women. To find out more or become a member call 321 7111 or email BCFW@ifc.org.
