Image: Acting CEO of Media Niugini Limited, Sheena Hughes, speaking at the launching of EMTV’s 2020 programs last night at the Oil Search National Football Stadium.
Papua New Guinea’s oldest television station, EMTV, is still “Your Nambawan to Watch” after a media survey was carried out earlier this year confirming this. The survey was done by the Institute of Business Studies Research Centre and was carried out in all 4 regions of the country.
The survey concluded that 55% of the population watch EMTV, which equates to 4.4 million viewers. The rest of the competition combined only had a 27% viewership. A descriptive survey research method was used whereby a questionnaire was utilised to gather the data.
Speaking at EMTV’s launching of their 2020 TV Program line up last night, acting CEO Sheena Hughes also announced to the clients that not only was EMTV number one in television, it was also number one online. “We’re also happy to announce that we lead the market in Online with over 210,000 followers on social media…. This final 81-page survey highlights that the most popular, most viewed and most preferred media in the country is Television and the online platform. And both, we are proud to say, EMTV is still Nambawan…and growing!”
She further added that “EMTV has had a challenging year, as you can imagine, but despite this our commitment remains steadfast. These challenges have made my team and I even more determined to provide innovative, creative, quality video and online content. We take pride in innovating and transforming, to ensure that your brand continues to get the recognition it deserves.”
Other statistics included EMTV’s national news as the most highly rated with 35% of the viewership, while the other networks only totalled 19%. EMTV’s prime time is watched by 50% of the market at its peak, while 6 out of 10 people pay attention to the commercials on EMTV.
The results of the survey were shared with its clients at the launch and it was a survey that many had been waiting for to further strengthen partnerships both new and old.
The Free-To-Air, PNG owned television station has been in operation since 1987 and its head office is still located at the Garden City building in Port Moresby.