The Paradise Foods Limited is celebrating three has launched three new flavours to its brand yesterday at Hilton Hotel in Port Moresby.
The new products; Berry Blast, Vanilla Lime and Swirl and Toffee signifying a brand that has been part of Papua New Guinea’s story for generations.
Paradise Foods Limited CEO, Dave Jagdeo delivered two key messages when addressing participants during the launch.
He said the first message is really about the broader purpose of Paradise Food.
“We are committing ourselves to showcasing the best of PNG’s to the world through our trusted brands like Gala,” Jagdeo said.
Jagdeo added that he believed they have a vehicle that can drive change in PNG’s narrative.
“The consumers around the world will taste our products, experience our product, and go, wow these products are great.”
Jagdeo further atated their are commitment to leading the ice cream category.
He emphasizes that that they will keep investing in production, supply chain with their distributors, partners, and brands with new flavours, also in creating value.
“We will keep investing in ice cream so that every stick, every shake, every cone is available and accessible to all people in PNG,” he said.
He echoed that he is very sure that consumption will grow as more Papua New Guineans enjoy greater disposable income, as infrastructure development continue and as more foreigners visit this country.
Meanwhile, Paradise Foods Limited General Manager, Allen Tom he highlighted that Gala’s journey is built on more than just ice cream. It is built on trust, consistency, innovation and a deep connection with PNG’s families.
“Over the years, we have invested heavily in our products, our people, our manufacturing capability. We’ve expanded our range, introducing new formats, improve our quality, and continued to bring exciting, innovative flavours in the category,” Tom said.
He added that ice cream is not just for special occasions anymore; Gala is everyday, every move, every family, and for every moment.
ENDS
