PNG’s superannuation giant Nasfund has launched its new logo and brand.
With the focus on adjusting to innovative ways to create more opportunities for its members, the new logo captures the rebranding slogan of ‘Nasfund Ready for Tomorrow’.
The new logo will be the 3nd time for Nasfund to rebrand since it started as a social security model for private sector employees in 1981.
After an enquiry that led to its rebranding in 2001, Nasfund has since grown into one of the region’s largest superannuation funds with over 120, 000 members and assets worth over 4 Billion Kina.
CEO Ian Tarutia says, the new logo signifies Nasfund’s desire to improve with the foresight of preparing for tomorrow.
Moreover Chairman Charles Vee says the challenge is for Nasfund to adjust to better serving its members. And the new logo and brand brings to the table a simpler fix that portrays the future of the fund.
The new logo will be used in every Nasfund branch starting tomorrow. Members are also urged to apply for a new membership card with the new logo.
By Stanley Ove Jnr, EMTV News, Port Moresby