PNG’s Superannuation giant Nambawan Super has launched a new brand campaign and a logo.
The campaign will see real Papua New Guinea stories with members as brand ambassadors.
The new campaign is a product of a shift in the superannuation’s direction to form a strong and emotional connection with its members.
Chairman Anthony Smare says the new brand will be promoted by ordinary Papua New Guineans whose collection of capital not only is invested for their retirement benefits but is also used to build a country.
The campaign will feature short stories as well as an advert that is currently being aired on every television and radio stations.
“Our brand is about service excellence, collaboration, openness, trust and innovation. Our new brand position and evolution of Nambawan Super’s communication platforms is to show we are changing to meet a modern and changing Papua New Guinea,” commented Chairman Anthony Smare.
By Stanley Ove Jnr – EMTV NEWS Port Moresby