Selected staff from the Papua New Guinea Olympic Committee (PNGOC) will be attending an online Digital Accelerator Workshop on June 5th, to be facilitated by the Association of National Olympic Committees (ANOC).
In an e-letter inviting the National Olympic Committees (NOCs) to the online workshop, ANOC Secretary General Gunilla Lindberg said the online workshop was aimed at enhancing digital and social media capabilities of respective NOCs to be on par and effectively deliver on upcoming social media campaigns going forward, particularly the Tokyo Olympic Games from late July to August.
Lindberg said that the workshop was part of a recommendation in the Olympic movement for the NOCs to grow their digital engagement through social media platforms, in line with a new proposed International Olympic Committee roadmap strategic key area to improve on including ways to maximise commercial results.
PNGOC Secretary-General Mrs Auvita Rapilla expressed her gratitude to ANOC for this workshop which was important to equip NOCs with the ability to effectively deliver on social media. “Social Media has become a necessary platform for content and information dissemination. It is pleasing to see trainings focused on building and leveraging the various social media platforms available at our disposal. Our goal is to meet our audience where they socially interact and engage in meaningful content and conversations”.
The recommendations were part of a questionnaire undertaken by the ANOC as part of a study to ascertain respective NOCs statuses in terms of social media engagement and focus on areas that needs to be re-look to maximise social reach.
The new social media toolkit is hoped to enhanced and grow the NOCs’ social media reach through the:
- Launch of the ANOC Social Media Dashboard on May 10th, to allow for the NOCs to have a detailed understanding of the development of their performance to improve against peers.
- Availability of a Social Media Handbook which has just been launched on May 31, with guides and best practices for the NOCs to consult when planning their social media activations.
- To promote a series of workshops and webinars with the intent to increase the capacity of the NOCs to perform and deliver on social media, as well as create a conducive environment to foster exchange and mutual learning among the NOC family.
