UNICEF: Market Creativity


By Fabian Hakalits – EMTV News

Papua New Guinea’s unique and traditional features can be marketed overseas. This was evident at the Early Child Care and Development Workshop that saw the production of materials for children and caregivers.

These materials, jointly produced by the Papua New Guinea National Education Department and UNICEF, will be used internationally.

Early childhood development is the key to a full and productive life of a child and to the progress of a nation.

It’s a critical stage, of development, that forms the foundation for children’s future well-being and learning.

At the Madang workshop, this was the focus.

Artists came together to finalise draft communication materials that were developed in 2014, after they were reviewed overseas.

Key creative artists finalised print books, posters, radio, television and animation spots under the supervision of UNICEF Consultant, Barbara Kolucki.

All-in-one is to deliver the simple message to children, including children with special needs.

UNICEF’s Shiva Lal Bhusal was impressed with the quality of work produced, centered on communication for children through a holistic approach.

Meanwhile, Moses Sariki, from the Madang Provincial Education Division thanked artists for their contribution to nation building. What he wants to see is for these materials to be fully developed.

The workshop was hailed a success and will continue in future, to ensure Papua New Guinea materials are used internationally.

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