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May 13, 2021
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Role of the Media

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Effort is needed to disseminate information and to educate the public about issues that concern them.

From climate change to disaster mitigation and gender-based violence, the media has a huge role to play in the development of the country on a large scale as compared to any other mode of communication.

It is well known that the media plays a constructive role in today’s society. The media generates public conversation and awareness, informing the audience of issues concerning them.

The media is a most important tool of communication in the emerging world and ideally presents the real stage of society.

The consensus at the ITU-ABU 2016 Pacific Media Partnership Conference that gathered the media from around Asia and the Pacific is that in this decade of knowledge and awareness, it is imperative that correct information is disseminated to educate the masses.

The media has the power to influence generations; to dictate opinions and to sway confidence.

With the popularity of social media, it’s now easier than ever to instantly disseminate information at the touch of a button. However, with the growing ease, it is a challenge to broadcast accurate information and data while sticking to deadlines.

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