Lae-based businesswoman and designer, Sarah Todd, will bring the latest in locally-produced fashion lines to the stage at the Papua New Guinea’s first international fashion show.
The wife of Prime Minister Peter O’Neill, Linda Babao O’Neill will be the first model to walk on to the runway tonight at Vision City.
The CPL Group-sponsored “Port Moresby Fashion Week” is aimed at show in PNG the use of the fashion week concept to sustain the industry. It also hoped that the international arena will pay attention PNG’s fashion potential.
Sarah Todd, whose design house label “PNGianKala” is the only designer participating at the POM Fashion Week, after a successful first international debut at the Fiji Fashion Week held recently.
She admits that her participation could serve as a catalyst for the growth of PNG fashion industry.
“We are so diverse and so rich in culture, my fashion house aims to make sure the younger generation of PNG wear their culture with pride,” said Todd.
Ms Todd said she would like the local craftspeople to realise their own potential to make it in the fashion industry.
“There are a lot of people who can step out and do this (Fashion Design)PNG Small and Micro-Enterprise development is supported by the government and so we do have the financial support to facilitate the growth of small fashion businesses,” Ms Todd said.
She believes that PNG is ready in terms of the interest,the facilities and the model talent to be able to sustain a Fashion Week and hopes people pay attention and see it as a path to retail.