Goodman Fielder International launched a new brand of rice called Skel Rice in Lae yesterday.
The brand Skel is derived from Tok Pisin language, which means “good enough” or “affordable” rice in English.
The rice comes in a 10 kilogram bag, a 500 gram and 200 gram packet which would cost K1.00. The rice brand is now sold in shops in the city.
It is imported, packed and imported from Vietnam.
Skel Rice is one of Goodman fielder’s latest product brands apart from Flame Flour, Meadow Lea and Twisties product brands.
General Manager for Goodman Fielder International, Jean-Michel Lejeune, who has been in the country for two years, says, the rice will also be launched in the Highlands region.
The medium grain rice is grown in Thailand and Vietnam. It is currently imported and packed in Vietnam.
Lejeune says the rice was introduced earlier this year by Goodman Fielder following results from a focus group of 750 consumer taste-testers around the country.
