By Dion Kombeng – EM TV Sports, Port Moresby
Lebron James is currently one of the biggest names in the NBA.
The two-time champion and four-time most valuable player in the NBA is no stranger to Nike, he already has a string of shoe deals with the company
This year, Christmas has come early for the 30-year-old, with Nike playing Santa.
While the exact figure hasn’t been disclosed, James has signed a lifetime deal with the company worth over a massive $500 million dollars, a first for Nike.
And this massive deal is believed to be one of the largest single athlete deals in Nike’s history.
Nike said “We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond.”