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Facebook to Change News Feeds for Users to See Only Relevant Posts

by Juanita Nonwo – EM TV Online

Your Facebook news feed is bound to change, listing only the type of news feed most presumably useful and relevant to you. 

This was the announcement made by Facebook on Monday as part of the social media’s ongoing effort to improve the news feed for their users, by using their qualitative feedbacks to show relevant stories.

According to Facebook’s software engineers, Cheng Zhang and Si Chen, the goal of a news feed is to show the posts that matter to you most; with actions such as liking, clicking, commenting or sharing a post, are the main dynamics that determine what pops up at the top of your news feed.

“We saw through our research that people reported having a better News Feed experience when the stories they see at the top are stories they are both likely to rate highly if asked and likely to engage with,” stated the engineers.

News feeds will now be determined by the probability that you would want to see the post at the top of your news feed and also on the probability that you are going to take an action such as liking, clicking, commenting on or sharing the post.

While this all may be a slight change to Facebook users, Facebook warns publishers and page owners the impact of these changes on a story’s distribution will vary depending on the composition of your audience and your posting activity stating that:

“In general this update should not impact reach or referral traffic meaningfully for the majority of Pages; however, some Pages may see some increases in referral traffic, and some Pages may see some declines in referral traffic. Pages might see some declines in referral traffic if the rate at which their stories are clicked on does not match how much people report wanting to see those stories near the top of their News Feed. This update helps rebalance those two factors, so people are seeing relevant stories to them.” 

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