Business Featured News Papua New Guinea Southern

Esmie’s E-Cafe, the business idea that started with a doctor’s diagnosis

Five years ago, Esmie Sinapa started a small café in Popondetta Town promoting organic food.

She  made the drastic change in her career after doctors told her that her health was failing and that she had a year to live.

“I was the Secretary General of the Red Cross. I was overweight…125 kilograms. I had high blood pressure. Diabetic. The doctors told me I had 12 months to live.”

It triggered a life altering decision.  She resigned from her job,  went to her home town of Popondetta and started a business.

“When the doctors told me, I made an instantaneous decision to  resign and come back home.”

Her business is attracting a new community of health conscious individuals looking to buy honey, PNG coffee, home cooked food and spices.

“In the first three weeks, no customers came and I said, what have I gotten myself into?”

The concept of an organic café was new. Also,  for many, the thought of going to a place to drink coffee or tea, and eat food you would normally eat in a village, was highly unusual in the small town.   But people slowly warmed to the concept.

Esmie has found that there’s a growing fan of health conscious Papua New Guineans who are flocking to her small café seeking the same things she is passionate about.

Her café is designed like a traditional hauswin complete with sago thatched roofs and the modern convenience of ceiling fans and Power points.  

“I found there is more to life. It is simple yet elegant. The E-Café is a place you can come to be inspired and this province is rich with organic food. Everything you eat is organically grown.”

Related posts

National Fisheries Authority Agreement

EMTV Online

PNG targets high value market to sell coffee

EMTV Online

Fight Against TB: Media Vital

EMTV Online
error: Content is protected !!