EM TV To Air Financial Education Programme For Children

Children in the country will now have their very own television program to help them make wise financial decisions.

An award-winning financial literacy program, “Cha-Ching”, will be aired on EM TV, starting tomorrow night, to assist children.


Earn, save, spend and donate are the messages children in PNG will be sharing with the six-member children’s band whose musical videos will be aired on EM TV at 5.55pm every Tuesday night for 52 weeks, through a set of 15 music videos.


EM TV CEO Bhanu Sud said he is confident that through watching this program, children will learn the important financial skills to put into practice.


Developed by Prudential Corporation Asia, Cha-Ching has been made possible through a partnership between themselves and EM TV, facilitated by the Pacific Financial Inclusion Program (PFIP).


United Nations Resident Coordinator to PNG, Roy Trivedy, said educating the young generation about money management is imperative.


PFIP is a Pacific-wide programme helping low-income households gain access to quality and affordable financial education.


The animation and music-based Cha-Ching programme provides a platform for 7-12 year-old children to learn the concepts, tools and practices needed to make informed financial decisions.

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