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Port Moresby
October 21, 2019
Business Pacific Games 2015 Sport

SP Brewery ‘Drink Responsibly’ Campaign Launched

by Bridgette Komatep – EM TV, Port Moresby

Banning the sale and consumption of alcohol in Port Moresby is not an option, as it will only result in the increase home-brew production and consumption.

This may result also result in the increased number of alcohol related accidents and emergencies.

These were some of the points raised by NCD Governor, Powes Parkop, who was one of the guests at the launch of SP Brewery’s Drink Responsibly campaign this afternoon.

Stakeholders involved in the Responsible Drinking campaign were at the launch.

Leading the campaign is the country’s biggest alcohol brewer, SP Brewery. Chief Executive Officer, Stan Joyce, said K1 million was allocated to carry out the campaign.

With PNG to host international events such as the 2015 Pacific Games and the 2018 APEC meeting, the campaign is timely to ensure citizens are responsible when consuming alcohol.

These concerns were raised by NCD Governor, Powes Parkop, and Sport Minister, Justin Tkatchenko.

The campaign sends out a bold message to consumers to think twice before they purchase and consume alcohol. It also creates awareness on the consequences of a careless alcohol consumer.

Re-emphasising this message was the National Health Department Secretary, Pascoe Kase, who stressed that the campaign was in line with the age –old saying, prevention is better than cure.

SP Brewery’s “Keep Your Cool, Don’t Drink Like a Fool” campaign is part of its social and community obligation aimed at promoting and raising awareness on responsible alcohol consumption.

The campaign will be televised on EM TV daily.

 

https://youtube.com/watch?v=3KtyoLUg5D4%3Ffeature%3Doembed%26wmode%3Dopaque%26showinfo%3D0%26showsearch%3D0%26rel%3D0

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