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Port Moresby
June 26, 2022
Health Life News

Colgate’s Bright Smiles, Bright Future Initiative

by Michelle Amba – EM TV, Port Moresby

A growing body of research suggests poor oral hygiene habits begin from an early age.

A joint campaign launched on the weekend between Colgate and the Department of Health, aims to educate young children, and their parents, on how to take better care of their teeth.

Now in its fifth year, The Colgate Bright Smiles, Bright Future initiative has provided education to thousands of Papua New Guineans on good oral health practices.

This year’s campaign launched in Port Moresby over the weekend, aims to reach 200,000 children by the end of the year.

The project is run in conjunction with the Department of Health by providing training and education to staff to educate school students, as well their parents.

General Manager of Colgate Palmolive PNG Limited, John Wood, says there is a huge task ahead to raise oral health practices in Papua New Guinea.

He said, this year the company will aim to deliver key messages such as the importance of brushing teeth twice a day, visiting the dentist regularly, and limiting the intake of sweet and sticky foods.



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