Soft drink giantoCoca Cola, has introduced new marketing strategies to compete against imported products and reduced prices is one.
Coca Cola says this is just one step in ensuring Coca Cola products are not only acceptable but affordable to Papua New Guineas.
Sincethe sale of its first bottle, Coca Cola has been a refreshing part oPNG history. And overthe years,the Coca Cola system’s business developmentocombined with a long term community obligation has been centred on a wide range of initiatives.
The company continues to supportthe country’s growth through contributions to development as an employer, investor and a caring member ofthe community.
Country General Manager, Manish Chaturvedi today saidthe soft drink giant will run a Campaign: Reasons To Believe.
The risk is high inthe competition with imported products, not only for the company and its distributors; also affected will bethe general remittance to government and local employees.
The company wants to protectthe local worker and calls on consumers to buy onlPNG made products.
The company has invested millions of kina here so high is its optimism that it has invested in a new 28 million dollar warehouse inthe industrial hub, Lae.
There’s anticipationthe country’s economic development will generate dividends overthe long term with significant growth inthe next 10 years.
Festus Maiginap, National EMTV News