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December 5, 2021
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Challenges Broadcasters Face

Costs, regulations and often isolated and remote regions make media broadcasting in the Pacific an almost impossible task.

The second day of the Pacific Media Partnership Conference had stakeholders from the industry discuss the unavoidable challenges, as well as finding avenues to collaborate.

Broadcasters around the Pacific face significant challenges when broadcasting throughout their respective, often remote, regions. These include high costs of transitioning from analogue to digital, a feat that is often elusive to island nations due to ICT services being so costly.

Expert Dr. Andrew King from the International Telecommunication Union, spoke this morning to media stakeholders who attended the Pacific Media Partnership Conference about said challenge and urged them to invest in the transition, or be left behind as the rest of the world advances.

He also mentioned that the entrance of telecommunication giants into the broadcast sector should not deter traditional broadcasters. He encouraged media stakeholders, saying that it is a continuous journey and there is space for all.

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