Whilethe world thought Queen Bey was focusing on her Mrs CarterWorld Tour, she caught all her die-hard fans off-guard when she released her new album.
Where does she findthe time? Nurturing Beue Ivy, touringthe world? Our Queen of RNBehas released her fifth studio album; self titled and wait for itoVisual album.
What’s even more exciting is that Beyonce did not floodthe radios before debuting her Visual album, nor did she make any sort of standard marketing movers.Instead she used social Media Power.
Last Week Thursday nightoNew York Times reported that she went onInstagram and simply posted “Surprise!” to all her 8 million followers. Andthe full album; all 14 songs and 17 videos appeared on iTunes inthe early hours of Friday.
“I didn’trsquo;t want to release my musicthe way I’ve done it”, Beyonce said in a new release. “I’m bored with that.”
“There’s so much I felt like I didn’trsquo;t want anybody to givethe message when my record was released”, she went on to say. “I just want this to come out when it’s ready and from me to my fans”.
The exclusive album has turned out to be a smashing success.In its first three days, she sold over 600,000 units setting a record for first-week US digital sales and 800,000 more copies worldwide.
One can gther that this was a test ofthe strength of her relationship with her fans. And indeedthe test went extremely well.
She has provern to be in a position of power and prestige that she does not need pre-promotion or to debut a single for an entire album to sell well.
The “single ladies” Singer is declared to bethe greatest music video performer ofthe 21st century. One can’t argue with that.
E!News reports that iTunes have been sellingthe exclusive album at $15.99’s ince last week. It’should have reached retailers and ther websit’s this week.
Make sure to check outthe album and see for yourself what hype is all about.