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May 27, 2022
International Life Tech

Apple building secret team to work on virtual reality

Image: Apple logos are seen on boxes in a shop in Munich downtown, Germany, January 27, 2016. REUTERS/Michaela Rehle


(Reuters) – Apple Inc has assembled a large team of experts in virtual and augmented reality and built prototypes of headsets that could one day rival Facebook’s Oculus Rift or Microsoft’s Hololens, the Financial Times reported.

A secret research unit, housing hundreds of staff assembled from acquisitions or poached from other companies, is working on next-generation headset technologies, the FT reported, citing people familiar with the initiative.

The newspaper had previously reported the hiring of leading virtual reality researcher Doug Bowman by the iPhone maker.

Apple was not immediately available to comment.

(Reporting by Alan John Koshy in Bengaluru; Editing by Anil D’Silva)

Copyright 2015 Thomson Reuters. Click for Restrictions.

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